Adapting Marketing to Libraries in a Changing and World-Wide Environment / Le Marketing Des Bibliotheques A L'Heure Du Changement Et de La Mondialisat (IFLA Publications)

Type

Publication

Authors

Savard ( Réjean )

ISBN 10

3598218117

ISBN 13

9783598218118

Tags

Libraries, Marketing, Congresses/ Libraries, Public relations, Congresses

Description

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems. - from Amzon

Number of Copies