Marketing, Reference, Library Management, General, Library & Information Science 

This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of "Customer Service Excellence: A Concise Guide for Librarians" (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds. The success of a library depends on the choices librarians make when selecting and promoting information products and services; determining distribution channels for service delivery; and choosing marketing strategies that reach library customers. "Future-Driven Library Marketing" helps to make the right choices, combining marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services. - from Amzon